We know every breast cancer journey is different, and we stand by each woman to tell her that hers is important to us – whether it is prevention, detection, the battle, or survival. We are their partners.
Hand in hand with breast cancer survivors, we organized activities such as tree planting at our headquarters as a symbol of remembrance and celebration of the growth that comes in the fight against adversities.
We also engaged in communications and social media campaigns to promote useful tips and breast self-examination for the prevention and early detection of breast cancer, as well as organized informative discussions and breast ultrasounds for our employees. Our Pink Motiva® Instagram account had more than 500 followers, and our self-examination videos reached more than 1,000 visits.
Additionally, we implemented a breast reconstruction initiative to support 35 women in Brazil who survived breast cancer and needed reconstructive surgery. To provide these women with access to the care they needed, we worked in alliance with surgeons and donated all the required breast implants.
We are very proud to be part of an initiative where we can work directly to improve the well-being and life quality of women. This is the essence of our products and our purpose. Our goal is to extend the scope of this initiative and be able to support other women who need breast reconstruction surgery to end their fight against breast cancer.